We off you short good looking suverys for targeted user groups. You will find that it is more effective to invite end users to a short questionnaire several times a year than to have them participate in a long and boring survey once a year.
We deploy a proven 6-point scale, so users don’t have to choose the middel path.
Each question is presented on one page. If the user is satisfied or ‘happy’ with a particular aspect, the next question appears. If the user is not satisfied, an in-depth question appears to quickly get to the core of dissatisfaction.
Ideally, your organization has a feedback loop that includes both dissatisfaction and positivity. This gives your organization a healthy mix of critical and positive reactions. The chance of a flow is much greater if the enhusiastic reactions are also received and fed back to operational level. By analyzing why high scores are achieved in some areas you can also learn why things are going better than expected.